PLENARY PAPERS
Welcome and Introduction 5
Steve Webb, Wales Tourist Board
Developing Strategy, Market Focus, Partnership Delivery in Product Development 8
Jon Munro/Jim Embrey, Wales Tourist Board
Research into Activity Recreation (based on a recent research project for Sport England) 12
Neil Ravenscroft, University of Brighton
CASE STUDIES
Development of Canoe Trails in Northern Ireland 28
Matt Peach, Countryside Access and Activities Network
Go Ape! 31
Tristram Mayhew, Go Ape!
Natural Adventure 37
Yvonne Crook, View Marketing
Outdoor Capital of the UK 42
Anna Trafford, Outdoor Capital of the UK Ltd
SUPPORTING PAPERS
Annex A – Programme 45
Annex B – Speaker/Workshop Facilitator Biographies 47
Annex C – Delegate List 53
Annex D – Slide Handouts from all speakers 57