As a nation we love to get outdoors. Whereas some of us seek peace and quiet, others want a hit of adrenaline. Whatever the motivation, all of this activity makes a significant contribution to the UK economy – an impact which is felt in every corner of the country. The Reconomics report brings together all the existing information, research and evidence relating to the impact of outdoor recreation and provides a compelling case to politicians of the true value of outdoor recreation.
Outdoor recreation: Is the UK’s favourite pastime: three in four adults in England regularly get active outdoors. Drives the visitor economy: people spending their day enjoying outdoor recreation spent £21 billion in 2012/13 – and when you factor in overnight visits this comes to £27 billion. Creates jobs and skills: walking tourism alone supports up to 245,500 full-time equivalent jobs. Promotes a healthy nation: outdoor recreation can make a significant contribution to tackling the £10 billion cost of physical inactivity. The Reconomics report is presented in three forms – a report, an evidence document and case study stories.