Towards an Active Nation.
By Trudi Else, Strategic Lead – Market Development, Sport England
Sport England recently launched its new strategy outlining how it will implement the Government’s strategy for sport and physical activity. Sport England’s new strategy: Towards an Active Nation identifies tackling inactivity as a key priority. The presentation discusses how behavioural change underpins the new strategy, along with key focus areas to increase the number of people undertaking sports and physical activity in England